The Department’s Management is Sound

Obviously, this kind of situation shows lack of strategies in the financial management area of the department. It may be possible that the department is able to provide themselves all the resources they need, thus allowing them to provide satisfactory service that their department is expected to provide. However, beyond the department†s activities of supplying themselves with sufficient resources, there may exist an inability to monitor and effectively handle their financial resources. Therefore, causing the department to go over its budget. Another problem that may exist in the department causing the over budget problem is its inability to evaluate and consider the advantages and disadvantages of every action that they take. For instance, activities such as hiring of new employees may be seen by the department to be constructive for the different projects that it handles. However, considering the cost of hiring new employees may be overlooked by the department†s management. Inability to decide on what is the best solution to take or inability to find alternative solutions for a problem may be another characteristic of the department that causes over budget problem. The success in managing a department does not only depend and cannot be measured only on how a department is able to perform its duties to a company. Instead, the measurement of a real successful management are the efficiency and accuracy of the strategies used to become successful. For instance, allocating sufficient employees to a project may be helpful to a project. It may also be effective because of enough manpower to complete a project. However, is it accurate and efficient for the company†s expense? A drawback of too much employees† idle time may exist. This results to the department spending money for employees† unproductive hours.

Retail Marketing Revolution

THE RETAIL MARKETING REVOLUTION By 2010, the list of India's top 10 retailers will have at least 5 Indian corporate. Retail Marketing will go through a tremendous change in India this millennium. It will change India's cities, its people, and its households. The Indian consumer is reportedly the largest spender in Singapore and London. It is, therefore, strange that there have, so far, been few efforts to present the product in the right kind of environment in India. Indeed, the right shopping experience does induce Indian consumers to spend more.This is evident from the experiences of retail-outlets like Shoppers' Stop, Music World, Food World, Crosswords, The Home Store, Ebony, Bigjo’s, Saboos, Standard, Vijay Store and Janaki Das & Sons, Westside etc. However, the development of organized retail is dependent on the efforts of several agencies and institutions. The first among these is the government. In a country as big as India and with as many states as ours, it is impera tive that the Central government and all state governments bring in Value Added Taxation or a unified taxation system to ensure that the tax-regimes are the same across the country.The laws governing retail real estate should also be looked into, so that it is possible to develop retail-estate beyond the city-limits. Apart from providing entertainment and retail opportunities, this will also decongest the city center and facilitate the development of suburbs. The relevant rules should also be amended to allow retail-stores to operate 7 days a week, 12 hours a day. Given the hours most urban consumers keep at work, and keeping in mind the increase in the number of nuclear families, this may, indeed, make sense. This will also help people enjoy their evenings, out at malls.The second group, whose participation is essential in making retail a boom-sector in this millennium, comprises developers. Most properties are developed without considering the end user; thus, we sometimes find hig h-ceilinged offices and low-ceilinged retail stores. Often, the shopper's convenience is not taken into consideration while the property is constructed. Another area of concern is the way in which developers sell their space. The only consideration is the price, not the usage pattern or the nature of the product that is to be sold.In contrast, internationally, mall-management is treated as a specialized discipline of retail management. This is what we have to focus on in this millennium. The third constituency that has a role to play in the fortunes of organized retail this century is the education-sector. Retail is a people-intensive business, and there is a huge opportunity for retail institutes in India. For manufacturers, retailing will present an attractive opportunity. Organized retail allows them to expose their products to a large volume of customers in an environment conducive to buying.Already, several transnational retail giants have established their presence in India; o thers, notably Chinese retailers, have visited India and studied the Indian market. There's a lot at stake here: even so early in the 21st Century, India is too large a market to be ignored by transnational retail giants. From the manufacturing company's perspective, the focus should be on producing good products, and forging relationships with organized retail. Manufacturers need to draw a plan of producing quality products and tie in with retailers.Indeed, the birth of organized retail will also engender the creation of private labels and store-brands. Thus, if a manufacturing company lacks the resources to build a brand, it can supply to a retail-chain that has the resources to create a brand of its own. A glimpse of the last 2 decades of the previous century proves illuminating. Large-format retailing started with outlets like Vivek's and Nalli's in Chennai and Kidskemp in Bangalore, and, at another level, with manufacturer-retail brands like Bata, Bombay Dyeing, and Titan.The l ast decade of the millennium witnessed the emergence of lifestyle brands and the plastic culture. Liberalization and increasing awareness of the world around us created the Indian yuppie, who aspired to own everything we saw on TV, or in shops during jaunts abroad. New lifestyle brands offered traditional retail-outlets an opportunity to convert themselves into exclusive stores, franchised or otherwise. And even as these developments were taking place, the Indian consumer became more mature.Customer-expectations zoomed Thus, at the beginning of the New Millennium, retailers have to deal with a customer who is extremely demanding. Not just in terms of the product-quality, but also in terms of service, and the entire shopping experience. Today, the typical customer who shops in a retail outlet compares the time spent at the check-out counter with that at an efficient petrol station, and the smile of the counter-person to that decorating the face of a Jet Airways' crew member.To cope w ith the new customer, manufacturers have to focus on product quality and brand building. And retailers, in turn, have to focus on the quality of the shopping experience. Internationally, retailing is a large business; you find at least one retailer amongst the top 10 companies in every country. In the US, it is Wal-Mart with a turnover in excess of $ 120 billion. In the UK, it is Marks and Spencer's with close to ? 10 billion; and, in Germany, it is Karstadt with a turnover in excess of dm 10 billion.

Socrates Essay Example | Topics and Well Written Essays - 1750 words

Socrates - Essay Example Socrates uses himself as an example when he teaches that beauty does not guarantee happiness. True beauty is inner beauty, the beauty of one’s spirit and character. In conjunction with happiness, which was also a construct that Socrates discussed, he denotes that one cannot tell if a person is happy or not based on his external appearance, but happiness, like kindness, is a matter of inner qualities. His famous motto: â€Å"An unexamined life is not worth living† is a testimony to how much he values thinking and philosophy and the perennial introspection of why we exist. Constantly reflecting about one’s life and impact on others creates meaning for a person and Socrates encourages that we indulge in deep, critical thinking ourselves at all times. Socrates’ legacy is not volumes of his philosophical writings, but how he impacted the thinking of other philosophers. Plato described him as an â€Å"unambivalent† individual who stood clearly for some va lues and firm against others. For him, there were no gray areas2. As a sophist, or wizened people who taught valuable skills for a price, Socrates went against their practice and did not charge for his instruction3. He is considered a paradigmic individual who is known to provoke intense reactions among people – love and acceptance or rejection and exclusion of his ideas. Being so, he is very â€Å"influential as a teacher, adviser, social reformer or a significant religious figure†4. His words are powerful enough to strike one’s emotions and conscience especially with moral dilemmas that can compromise one’s integrity. He has been known for his discourses using questioning or the Socratic dialectic wherein he draws out the truth from people by asking them questions. He believes that each person possesses an inherent truth and it only takes deep questioning to let it out. In doing so, the person comes up with a clearer definition of a key concept from his own thinking. Socrates believes this as a more effective method of learning rather than filling up an empty vessel with knowledge, or spoonfeeding information. The Socratic method involves a series of questions until a contradicting view surfaces to oppose the initial assumption.5 His controversial style is unparalleled and can be considered too heavy for some people because he communicates on more than one level. With his Socratic irony, he maintains two levels of meaning – the literal or obvious level and the hidden or real level. People with deep wisdom can easily understand his thinking and realize that things are not always as they first appear. Sometimes, there is a deeper meaning that should be unearthed6. The inquisitor begins with a position of not knowing anything but leads the questioning.7 At times, though, he uses ambiguous, but well-chosen examples in his discourses. They may even be counterintuitive or poorly supported claims, but he uses them with discernment , knowing that it would bring about more thinking from his students and could be a better strategy in achieving protreptic and pedagogical goals.8 In this way, Socrates may be considered a unique kind of teacher who successfully keeps his audience at awe of his teachings, ever alert and vigilant for bits of knowledge they can gain from such a wise man. From his earlier interest in scientific theories, he moved on to thinking about the development of the moral character of a person.9 Having served as a

Management of IT Systems and Projects Essay Example | Topics and Well Written Essays - 750 words

Management of IT Systems and Projects - Essay Example Looking up and practically testing the implemented fruitfulness of the blessings of information and technology themselves, the new generation of students takes pride in choosing the studies for computing and information technology as their main field of study. However, since the said field of study is relatively newer as compared to the seasoned sciences and humanities related courses students are often unsure as to what their main career paths would be after they have graduated from their computing degrees. Among the basic careers of becoming a computer programmer or a computer science engineer another plausible domain that can get cherished by the advent of the computer science graduates is the field of IT project management. DEFINING PROJECT MANAGEMENT Project Management is an integral task that supports the overall structure of an organization. The application of project management techniques such as establishment of communications among stakeholders and project designers, the or ganization of tasks, the linking of processes within an organization, highlighting of the motivating factors at hand, planning tasks, scheduling subsequent deliverables and the management of resources in pursuit of targeting goals are few of the specific tasks that a project manager needs to perform within his organization. MAIN IDEA With respect to IT, the field of project management becomes even more challenging. IT does not remain the cup of tea of a mere project manager but becomes a specifically designed arena which is best suited to graduates who have specialized in the field of computing and information sciences. With reference to the study done by Downey (2010) it is quoted that Downey considers the conventional career path of a computer programmer as that of an analyst which then eventually ends up as the CIO of an organization after being promoted as an IT manager in the middle. The denomination of being an IT project manager, on the other hand, involves the insight of bot h the business related concepts and also information technology intricacies. It is all about implementing the required technologies into the just right business processes. An IT project manager is the key person who controls the overall working of information systems within organizations. Information systems nowadays are the building blocks of each unit of the corporate world. They are inevitable as they link together all business processes with the latest bits of technologically advanced products thus resulting in the efficient performance of each business unit in the real time environment. However, despite all the above mentioned benefits that a project manager is responsible to address the studies done by Downey (2010) show that there is a point of saturation that each IT individual eventually comes to. Since the technologies are getting renovated at a very rapid rate these individuals can survive at their present positions only if they keep themselves up to date with the latest trends in their field. This is owing to the flexibility of the newer trends but is majorly because of the increasing competition posed by the new-coming IT individuals. It is also mentioned that the input of time and money into the seasoned

The Protestant reformation Essay Example | Topics and Well Written Essays - 1500 words

The Protestant reformation - Essay Example Martin Luther started the Protestant Reformation when he nailed his manifesto on the chapel door on October 31, 1517, in Wittenberg. The manifesto consisted of ninety-five theses.That day was the Feast of All Saints in which pious folk came to venerate the precious relics of His Highness the Elector, Frederick the Wise. Valuable indulgences were gained when one venerates the relics. Luther's document was about the abuse of the granting of indulgences to the people. He stated that those preaching in favor of indulgences make a serious error when they say that these indulgences alone can grant man salvation. Luther stated that the indulgences have only one merit, which is to bring money to the church. He also attacked the theological teachings of Catholicism. He stated that true contrition means being open to doing penance for their sins. The indulgences granted by the Church remits the punishment due to sin. Luther believed in justice by faith alone without the necessity of good works . Through the grace of Jesus Christ, the soul's sins are covered by a cloak of light. Thus the one means and only hope of salvation is to entrust oneself to Christ, as it were to cling to Him.There were many causes of the Protestant Reformation. First, the moral authority of the Church in the temporal and spiritual spheres had been diminished. This development was due to the opulence and liberal ways of the Church leaders and bishops at that time.By the sixteenth century, pockets of discontent and indignation had seriously affected Christian unity in France, England,Italy and Germany. Italy and Germany. The strength of the Papacy had also weakened due to constant political differences with the different European leaders who harbored political ambitions. Difficulties and conflicts also rocked the Papacy. In 1305, a Frenchman ascended to the chair of Peter. The new pope, Clement V, settled in France. The Papacy established itself for 70 years at Avignon, France beginning in 1307. It w as during this time that the Papacy had diminished in influence and in public esteem. The Popes had been seen as opulent, bureaucratic, politically-astute politicians and businessmen. Due to the shifting loyalties of its closest allies, the Papacy had also lost its independence and international character. Pope Gregory XI vigorously pursued the heretics and remained true to the faith. After Gregory XI died, a new pope Urban VI, was elected to succeed him. However, the French, who were dissatisfied,decided to elect an anti-pope. Moreover, there was a rise in anti-clericalism in Europe combined with the spread of mysticism and heresy. (Gochberg 43) The most important cause of the Protestant Reformation was the abuse of the use of indulgences by some Catholic preachers. Some of them just wanted the money of the people and they made a business out of a holy practice. Many of the poor Catholics had felt offended and had decided to turn away from the faith. Some of these became Protestants. 2. Historians often consider to the Renaissance to be the "birth of modernity." It was during the Renaissance that Florence used her widespread and highly organized business to extend her banking business parallel to that of her commerce. Florentine banking business controlled the credit all over Christian Europe. The wealth of Florence established the banking business in the Middle Ages. Florence had trounced all its competitors. In 1338, there were eighty Florentine firms doing frenetic banking and exchange business. The Florentines had exchanges everywhere: London, Bruges, Paris, Avignon, Majorca, Pisa, Genoa and Venice. (Greer, 50) Renaissance represented a time for freedom for thought and culture. The Renaissance was the portal to secular humanism which emphasized of an anthropocentric perspective. In this scenario, man determines right and wrong. Secularism states that economics, society, and politics functions well without the intervention of religion. Religion, which used to dominate the

Lab formal report Example | Topics and Well Written Essays - 250 words

Formal - Lab Report Example The liquid is then transferred to boiling water to enhance the vaporization of the fluid. Subsequently, the liquids vapor will drive out air and in turn fill the flask at atmospheric pressure and the temperature of boiling water (Bettelheim & Landesberg, 2013). By cooling the container to facilitate the condensation of the vapor, the mass of the vapor was measured, and the value M calculated. The method depends on several aspects going right. The outstanding assumption is that the liquid is volatile enough to vaporize at relatively higher temperature (Bettelheim & Landesberg, 2013). Moreover, the liquid less volatile thus a smaller quantity will evaporate via the underlying orifice during the cooling process of the container. The vapor behaves ideally at both the temperature and pressure existing in the container’. The error varies from element to element. Acetone gas might have escaped via the stopper and the rest boiled completely to dryness. The experiment was time-consuming. The error between the trials was immense. An error of 11.9 was high but close. High temperature for the water bath was had to achieve resulting to

Nietzsche and Sartre are each concerned about the definition of self Assignment

Nietzsche and Sartre are each concerned about the definition of self - Assignment Example This puts every experience that man undergoes to be subject to his own limited understanding. In a sense, this implies that human emotion blows out of proportion due to their own limited understanding of the situation. Nietzsche, on the other hand, elaborates another philosopher’s discovery when he acknowledges self being the value one puts on himself. He agrees that all that man discovers are â€Å"human faculties†. The transcendental aspect christened â€Å"intellectual intuition† by Schelling gratifies the utmost yearnings of human beings. This view of self allows man to pursue his desire oblivious of the outcome as he is a slave to emotion and only aims at actualizing the goal. Both philosophers agree that the definition of self is subjective rather than objective. The essence is to allow each person to define his own boundaries and limits. These might be shaped up by human experience, environment, emotions and individual human fears, but still give credence to the Nietzsche’s and Sartre’s view of self. This is the conclusion that self is the value one ultimately puts on himself; strengths and weaknesses remain relative in all

Psychology-Facial Feedback Hypothesis Experiment Replication Coursework

Psychology-Facial Feedback Hypothesis Experiment Replication - Coursework Example The two groups of five were taken into two different rooms and I briefed them on what they should do. Group A was the group that held the pens in their teeth and Group B is the group that held the pen in their lips. After a few minutes I received the results. Group B’s average rating was around 3.4 as Group A’s average rating was 4.2. However, I took an extra step, I called upon other friends and family members who have not taken the exam or know anything about the experiment. I had them repeat the test and the result were as follows: Group B’s Rating was 3.3 and Group A’s rating was 3.9. Group A had rated the strip to be funny compared to the other group which rated as average. With this I can conclude that Fritz Strack’s Hypothesis is right. This test does show that holding a pen in one’s teeth makes jokes funnier, but why? I believe that the working muscle groups can cause discomfort. When holding the pen in the teeth a person does not need much strain to keep the pen in place. Holding the pen by the lips however requires balancing and applying a firm hold with muscles that are generally weak. On the other hand, it is believed that smiling can make a person happy. Can a person holding the pen by their teeth horizontally affect his/her reaction to humor? Is there a different reaction if they hold the pen pointing out of the mouth? Possible external effects could include wallpapers. Wallpapers can be of different colors and designs. Colors are known to affect the human emotion; blue induces calm while orange induces excitement. Objects in the rooms and their states can also affect psyche. Other effects could be how the people in the groups react to humor. Some people easily find humor in simple situations and my family are of that kind. The consistency of the results could improve by conducting repeated tests on different groups. In order to pick up better results, I could have experimented to find an answer to these questions. I could

Skills Essay Example | Topics and Well Written Essays - 250 words

Skills - Essay Example The supporting staff in the workforce should come up with the skills and also behaviors required in working effectively with the young people, the parents and children as well as with each other in positive ways that lead to achieving better outcomes (McWilliam 35). Those in the workforce should be skilled with knowledge on how to support young people who particularly are vulnerable inclusive of those who are looked after, those that are disabled and also with mental problems (McWilliam 45). Through the various education stages, young people face increasing difficulties in securing gainful employment and also career opportunities. When we focus on the world today, most of the unemployed people globally are young people (McWilliam 25). The government should come up with solutions to solve this problem like generating links with the work foundation to employ young people (McWilliam 15). Environments for learning should be created in such a way that they are conducive for studying. Such learning environments should be both indoor as well as outdoor spaces (Selter & Bentley 34). They should include more than just a single room arrangement. They should also be equipped with various activities such as cooperative play, messy play, and also large muscle activities. Resnick, Mitchel. "All I really need to know (about creative thinking) I learned (by studying how children learn) in kindergarten." Proceedings of the 6th ACM SIGCHI conference on Creativity & cognition. ACM,

1. The different forms of currency regimes and their impact on Essay

1. The different forms of currency regimes and their impact on economic activity - Essay Example The currency regime that a country adopts may have an effect on its economic growth; this is collaborated by the breakdown of Breton Woods’s countries, which adopted different types of regimes after the collapse of their union. The different types of regime that countries adopt have, largely affect their economic performance depending on their magnitude of their external trade or liberalization of their economy. Initially, there were two widely accepted currency regimes, which included floating and fixed exchange rates. However due to the dynamics in the international economic system and the desire of states to balance between independent monetary policy, rigidly fixed exchange rates and completely fixed capital mobility, several other monetary regimes have cropped up, these include float, dollarization, pegged float, currency boards and fixed currency regimes. In this paper, I am interested to study the different kinds of currency regimes and their impact on economic activity . In the next section, I will discuss the different forms of currency regimes and their use; in section three, I will analyse how these currency regimes have influenced economic activities of countries. This type of currency regime allows a currency’s value to fluctuate depending on the exchange rate market; in the current economic system, most of the currencies such as the United States dollar, the Japanese yen and the euro are floating currencies. However, in some instances, central banks of the respective countries enter the market in order to influence the exchange rates. The use of floating currency regime enables a country to be able to mitigate the effects of shocks in the international economic system (Miles, 2006, p91). Dollarization can be viewed as currency substitution where another country uses dollar as its only currency or alongside another currency. The United States dollar is the currency that is most used as a substitute

Thesis Project Essay Example for Free

Thesis Project Essay My senior year of college required me to do a thesis project.   As a drama major I had to choose and direct a full length play.   From the moment I began choosing this project, until its completion; I learned a lot about myself, mainly how I approached and solved problems.   I had two primary goals to focus on while working on this.   The first and biggest, I had to satisfy the panel of reviewing professors before opening night.   The second, I had to please a college audience of savvy theatergoers, in addition to making good changes requested by the professors.    As one might imagine the road to completion came with some bumps. First off, I had to choose my play, and then the cast of characters.   Choosing it came more easily to me than most.   I wanted a contemporary play and found one I liked very much in the library quite easily, David Rabe’s Hurlyburly.  Ã‚   Finding the right cast proved more difficult than I imagined.   We had a few good actors who I knew I wanted for the principal roles.   Generally the department frowned on having more than one set of auditions. However, I could call myself a friend of several of these key players; so I approached them before auditions and begged them to try out for the play.   I had an open mind to any surprises, and some occurred, but I ended up casting my preconceived choices in the main roles.   I never had high hopes for some of the lesser roles, but luckily the right people auditioned for those.   So with some luck and begging, I had my cast. It turned out that casting the play was the easiest thing I had to do, next part editing.   If I had not edited this play it would have gone on for well over three hours, which I could not accept, nor could the professors.   I had an editing assistant who simply started crossing out pages haphazardly.   I basically ignored her recommendations and made edits of my own.   I stubbornly kept the play too long, which I regretted later. Lastly, came directing.   I quickly found that conceiving an entire play differed greatly from directing a single scene for a class.   Mainly, with all the time on our hands until opening, I had to get the most out of my actors.   At the same time, actors do not enjoy a director telling them how to do their job.   One simply needs to elicit more out of them.   I learned to do that over the course of rehearsals, by asserting myself more, coupled with having a clear vision of how I wanted things to look. Luckily the play opened to good reviews.   I learned a lot about myself in the process.   I met each of my challenges choosing a play, casting, editing, and directing head on.   I enjoyed it, but would give serious thought before doing it again.

How Does The Media Influence Young Women?

How Does The Media Influence Young Women? There are many programs and magazines, such as Americas next top model and Seventeen magazine, that are watched and read by many teenage girls. These girls are insecure and want to be popular, handsome and well-liked. The young women are therefore easily influenced by the information they receive from the media. An average teenage girl hides herself using tons of make-up and beautiful clothes, because she is insecure about her outer appearance. Every morning she has to get herself prepared for the day. She decides to skip her breakfast, an extra hour of sleep, or even her first lesson. She takes a shower, puts on enough make-up and dresses herself well. These girls are influenced by the beautiful and perfect women, whose pictures are showed in advertisements and on TV. A variety of programs show us public images of how you should dress, look and act. The young girls wish that they are also perfect, with the perfect dress and with the perfect make-up; so that they are attractive to boys and that they look like the girls and women on TV. Well known make-up artists such as Rimmel London and Max Factor present their make-up with skinny girls, who have the perfect skin and the perfect look. So the question is, are they selling the product, the make-up, or are they selling the beautiful woman? The advertisements are indeed selling the product, but they are also selling the image of the ideal woman. They emphasize thinness as part of the females beauty. These women, who are on the covers of the magazines, serve as an example for the teenage girls. They also want to be thin, have big boobs, and a beautiful skin. These images affect the girls own self-image. Not only the models have a great influence on the girls, also the articles written in the popular teenage magazines have a great influence on the young women. The articles explain the girls about the ideal appearance. Articles like How to look attractive to boys and How to achieve the perfect look, hair and face are extremely normal. An article on the website of Seventeen magazine gives you the perfect example of such an article, à ¢Ã¢â€š ¬Ã… ¾New Makeup Promise to Boost Your Mood! This article is about a new make-up that promises to make you happy. It explains about the ingredients, such as Euphoryl, Murumuru Seed Butter and Theobroma Grandiflorum, whatever they are, and I am sure that girls, who read this article, think about buying this make-up, without realising if these ingredients really work! Outer appearance has become very important throughout the years for everyone, because of the media. They emphasize the importance of the physical appearance and that is the way advertisers sell beauty products such as day and night creams and make-up. Women and teenage girls therefore strive to achieve the ideal outer appearance presented by the media. They are not satisfied with their own body and are doing anything to become beautiful. Do you recognize these young women? I bet that almost two third of the teenage girls could be compared to the average teenage girl who has been influenced by the media. These girls are boring and not outstanding. Thus, the media should stop offering false information to young women about the perfect body. The media encourages the girls to have a negative self-image. In fact, a person who is fat and walks like a duck has probably a more beautiful personality than the other girls. Although these girls are not to blame, the media is. By writing an opinion column, I wanted to express my opinion about how the media influences young women, because advertisements, commercials, TV programs and magazines are all influencing the teenage girls by giving them false information. An opinion column should not be written in a particular style. As a columnist you are free to write in your own style, although it still has to be worth reading. So my first objective was to write a convincing opinion column that would be easy to read for most people. Therefore I didnt use many difficult words and tried to be convincing by giving the reader important information about the influence of the media. My second objective was to inform the people about the influence of the media on teenage girls. I explained the average, insecure teenage girl who can be easily influenced by beautiful models printed on the cover of the popular teenage magazines. As an example I described a daily morning of an average teenage girl. Every morning she has to get herself prepared for the day (paragraph 2). The girls strive for having the perfect face; therefore they skip their breakfast to prepare for school. To support my opinion about the influence of media I used another example. On the website of Seventeen magazine, an American magazine for teenagers, I found an article that was called: New Makeup Promise to Boost Your Mood! (see stimulus material). This article is about a special make-up that would make the girls happier. Young teenage girls are easily influenced by this text and by the convincing title, because the title makes a certain promise to you. The Happy Booster Glow Mood Boosting Blush and Face Powder by Physicians Formula promises to lift your spirits. Its the first-ever makeup line developed to stimulate happy thoughts through mood-enhancing ingredients, color therapy, aroma therapy, and texture therapy. Basically, it copies the effect of endorphins, aka happy molecules, which produce a sense of well-being. (Your body releases endorphins during exercise, which is what makes you feel great afterward.) Other ingredients include Euphoryl, which is an anti-depressant packed with Omega-3, as well as Murumuru Seed Butter and Theobroma Grandiflorum Seed Butter, which make skin feel silky-smooth and appear luminous. Finally, its blend of floral scents refreshes your mood. And how cute is this packaging?! All this happiness is contained in a heart-shaped plastic compact with a pink metallic base. It comes in a face powder (see above), blush, and bronzer, and each is a variety of overlapping different-colored hearts. So, the big question: can you buy happiness? For $11.95-13.95 at select drugstores, you just might come close!

Imperial Tobacco Company Analysis

Imperial Tobacco Company Analysis Introduction International business is a term used to collectively describe all commercial transactions (private and governmental, sales, investments, logistics, and transportation) that take place between two or more nations. Usually, private undertake such transactions for profit; government undertake them for profit, as well as political reasons. Multinational corporations (MNC) are the primary players today in the worlds most dynamic industries and the driving force behind the global economy. Multinational corporations, once made vulnerable to the expropriation of property or blockage of funds, and forbidden to trade with hostile countries and to buy and sell freely the latest high technology and scarce commodities, are now more likely to guide foreign policy than follow it. Every year, the financial flows of international organizations such as the World Bank and the International Monetary Fund (IMF) diminish in importance relative to the hefty direct and portfolio investments that private investors pour into emerging markets. Many forces, from technology to political ideas, are keeping the global bullet train of consumerism and privatization running. About the company The company chosen to research is Imperial Tobacco (Imperial). The Imperial Tobacco Company was created in 1901 through the amalgamation of thirteen British tobacco and cigarette companies comprising W.D. H.O. Wills of Bristol (the leading manufacturer of the time), John Player Sons of Nottingham and 11 other independent family businesses, which were being threatened by competition from the United States in the form of James Buchanan Duke and his American Tobacco Company. In 1902 the Imperial Tobacco Company and the American Tobacco Company agreed to form a joint venture: the British-American Tobacco Company Ltd. [2] The parent companies agreed not to trade in each others domestic territory and to assign trademarks, export businesses and overseas subsidiaries to the joint venture. American Tobacco sold its share in 1911 but Imperial maintained an interest in British American Tobacco until 1980. Imperial Tobaccos corporate headquarters are in Bristol, England. The Company is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. The marketing mix, which consists of the 4 Ps; product, price, place and promotion, has been extended to the 8 Ps. This is due to the effect of globalization, which has been used to better accommodate specific aspects of marketing. The elements which have been added are process, people, profit and packaging/physical evidence. The marketing mix was designed as a simple way to focus on the main elements of marketing for a business and to create a marketing strategy either at business, product or campaign level. The marketing mix was designed as a simple way to focus on the main elements of marketing for a business and to create a marketing strategy either at business, product or campaign level. By utilizing the Ps, a MNC can gain competitive advantage over competitors by meeting the customer wants and needs profitably. Product Imperial is focused on manufacturing high quality tobacco products. The portfolio for Imperial consists of international strategic brands, which cater to a variety of international target markets, such as Davidoff, which is sold in over 100 countries worldwide and is particularly strong in Taiwan, Greece and the Middle East, Gauloises Blondes which is a key mid-price brand and can be found in markets worldwide and is an important addition to Imperial Tobaccos international cigarette portfolio. Also, the global brands are complemented by regional and local brands, for example, Classic, aregional cigarette brand in the value segment. It is the number 2 volume brand in Ukraine and also performs well in Turkey. There is also Excellence, which is a well-established cigarette in the sub-Saharan Africa region. The US also is a targeted market of Imperial, with the brands Sonoma and USA Gold being distributed. Lastly, targeting the lower income bracket customers, Imperial developed Windsor B lue, which operates in the economy sector of the UK cigarette market. Thus Imperial has targeted markets worldwide, varying taste and price to gain a higher segment of the market. A major competitor for Imperial is the mega-company British American Tobacco Company (BAT). They are the worlds second largest quoted tobacco group by global market share, with brands sold in more than 180 markets.With over 300 brands in BAT Companys portfolio, they hold robust market positions in each of our regions and have leadership in more than 50 markets. Some of their successful brands are du Maurier (Canada and Trinidad), Craven A (Jamaica) and Black Allen (Germany). Price Price is the generating element amongst the 4 Ps. The price of Imperials products, both for the UK, as well as other countries are suited to do one purposeful thing, satisfy the specified target market profitably. In the UK, the price of the fine cut tobacco, Drum is  £2.85 for a 12.5 gram pouch and a 25 gram pouch is  £5.37. Windsor Blue goes at  £1.75 for a 12.5 gram pouch and a 25 gram pouch goes for  £4.75 for a 25 gram pouch. In the Caribbean, More cigarettes are sold. They are not a famous brand but they sell for  £3.25 (TT $42.25) for a 12.5 gram pack. As mentioned, BAT is the main competitor in the industry. They offer their brands to both the UK and the Caribbean as well. In the UK, they market the brand Dunhill. A 12.5 gram pouch sells for  £3.10 while a 25 gram pouch sells for  £6.15. In the Caribbean, duMaurier sells for  £1.54 (TT $20.00). Place Imperial products reach customers worldwide from their different subsidiaries. Their main method of distribution is indirect, where intermediaries are used. Imperial products are sold in over 160 countries worldwide. Within these countries, there exist over 100 intermediaries in each country, which would supply Imperials economy brands, including super markets, other retailers, different wholesalers, vending machines, clubs, bars and pubs. Thats more than 16,000 middle men, which proves that Imperial uses the method of intensive distribution. However, for the higher end tobacco products, Imperial may choose to use selective distribution, as they are more premium and those products are only for a specific segment of the market. Such products would also be marketed in certain countries, such as Germany, France, the US and Spain. Promotion Imperial uses different forms of promotion to create awareness in the customers for their products and peak their interests. Promotion also helps create that desire for a certain product and finally the purchase. The three main concepts of the promotional mix that Imperial may use are advertisements, sponsorships and sales promotion. Advertisement Imperial uses a high degree of advertisement to create awareness and transfer information to the target market. The degree of advertisement would vary with different countries and cultures. Some countries are more technologically advanced than others. For instance, in India, the cigarette brand Benson Hedges is advertised via flyers, low-budget television ads, radio, billboards and newspapers. However, in the UK, high-tech advertising is utilized in the form of electronic billboards, internet, blimps and subways. BAT uses similar advertising methods, for the brand Wills, which is distributed in both the UK and in India. The methods of advertising for both Imperial and BAT are similar, due to the fact that cigarettes and tobacco products sell to the same markets at relatively the same price. Sponsorships John Player Specials (JPS) is a brand manufactured by Imperial. JPS has always been associated with theLotusFormula Oneteam, andNortonmotorcycleracing team.JPS also sponsored theForsythe Championship Racingteam inChamp Carracing until tobacco advertising in automotive series was banned in 2004. The tobacco brand Winfield, which is manufactured by BAT Australia, sponsors a different sport. They sponsor rugby as well as golf. Winfield has been the title sponsor for theNew South Wales Rugby League premiershipfrom 1982. Sales promotion Both companies, Imperial and BAT, do the same type of sales promotion for their brands, as there is little that can be done to pull persons to buy a product with negative externalities. However, they still offer giveaways, where customers get free items with their purchases. Recently, BAT brought out the new giveaway where winners were getting a trip to London. Imperial are yet to retaliate with a giveaway of their own. It can be noticed that both Imperial as well as the competitor BAT have similar promotional techniques. This is so, as the tobacco industry has no real positives other than giving back to society in the form of money and giveaways. People Customers The target market for Imperial products would consist of adults (persons over the age of 18 in most countries). The products are segmented for taste, income social class and choice. (Mild to light cigarettes, expensive such as Drum, while cost effective, as the Windsor Blue, cigars such as Golden Virginiafine cut tobacco, and lastly, the wide product portfolio that Imperial has, with products internationally sold to satiate the choice of customers. What Imperial does Produce high quality products Work in partnership with our customers to deliver the right product at the right time and at the right price Provide high standards of customer support Stand up for the freedom of our consumers to enjoy our products. Employees The Board of Imperial Tobacco Group PLC, which meets at least five times a year, currently comprises a Non-Executive Chairman, a Non-Executive Deputy Chairman, seven Non-Executive Directors and four Executive Directors, with a clear separation of the roles of Chairman and Chief Executive to ensure an appropriate balance of power and authority. Imperial ensure that employees understand the corporate strategy and business goals, and how each and every one can contribute to the overall success. Imperial values individuality and hard work, looks after its people, creating opportunities for them to develop both individually and as part of a team treats each worker with respect, fairness and understanding Has developed a culture based on openness, trust and integrity; encouraging genuine two-way communication through constructive and honest debate, and placing emphasis on building relationships and sharing information. Process This is the procedure, mechanisms and flow of activities by which services are consumed (customer management processes) are an essential element of the marketing strategy. The final products for Imperial are consumed by adults and are B2C products. Tobacco products are consumed via smoking. The target market is informed of the product via advertising, or word of mouth. Tobacco products contain nicotine, a drug that induces addiction. Before a consumer uses the products of Imperial, there is a certain process that has to be undertaken. First the customer would decide on wanting a certain brand and product. After making the choice on which product to purchase, the buyer would then receive a bill showing the product and the price allocated, which would be received by the customer and paid for. This process would be continued most likely when the consumer wished for more products. Physical evidence This refers to the material aspects of a product. For Imperial, this may refer to the packaging, such as the packets, which carries the companys logo. Imperials webpage also uses the color red, which is their main color. The brochures, and invoices handed out by Imperial also may be evidence of theirs, as their logo would be imprinted on the bill/brochure. Future recommendations Imperial is a company that is doing well in the tobacco industry, but some recommendations can be made, so that more can be achieved. Further increase the volume of cigarettes made, to achieve even a greater market share, revenue and profits. Develop new products, to gain new market share and higher profits. Such products could be a new brand of cigarettes, or going into the new market of snus. Increase means of promotion, as presently, the company is lacking in substantial promotion, thus consumers would be unaware of their existence, and possibly their successful brands. Setting up other subsidiaries in lesser developed countries, as to increase strength in the market, as well as to create employment and be helpful to other countries environment and people. (Corporate responsibility). Conclusion Imperial has well utilized it marketing mix to gain overseas growth. It has made itself one of the most successful MNCs to date as they have not faltered in maximizing the concepts of the marketing mix. Bibliography British American Tobacco Company Profile on LinkedIn. Relationships Matter | LinkedIn. N.p., n.d. Web. 25 Nov. 2009. . Dictionaries, Oxford. Concise Oxford English Dictionary: 11th Edition Revised 2008 (Dictionary). 11 Revised ed. New York: Oxford University Press, USA, 2008. Print. Hill, Charles W. L.. International Business. 8 ed. New York: Mcgraw Hill Higher Education, 2010. Print. Hill, John S.. International Business: Managing Globalization. Thousand Oaks: Sage Publications, Inc, 2008. Print. Imperial Tobacco Group PLC About us History Company today (1996 present). Imperial Tobacco Group PLC. N.p., n.d. Web. 29 Nov. 2009. . Imperial Tobacco Group PLC About us History Company today (1996 present). Imperial Tobacco Group PLC. N.p., n.d. Web. 30 Nov. 2009. . Imperial Tobacco Group PLC. Imperial Tobacco Group PLC. N.p., n.d. Web. 24 Nov. 2009. . Imperial Tobacco Group PLC. Imperial Tobacco Group PLC. N.p., n.d. Web. 27 Nov. 2009. . Marketing Teacher Homepage. Marketing Teacher Homepage. N.p., n.d. Web. 24 Nov. 2009. . TwitterButtons.com. Business Coaching. Business Coaching. N.p., n.d. Web. 24 Nov. 2009. . www.bata.com.au Gateway Page. www.bata.com.au Gateway Page. N.p., n.d. Web. 2 Dec. 2009. . References http://www.imperial-tobacco.com/index.asp?page=56newsid=1145 2http://www.bat.com/group/sites/uk__3mnfen.nsf/vwPagesWebLive/DO52AK34/$FILE/medMD7QMM9J.pdf?openelement

Donnes Holy Sonnet XIV - Batter my heart, three persond God Essays

Donne's Holy Sonnet XIV - Batter my heart, three person'd God Batter my heart, three person'd God; for, you As yet but knocke, breathe, shine, and seeke to mend; That I may rise, and stand, o'erthrow me, 'and bend Your force, to breake, blowe, burn and make me new. I, like an usurpt towne, t'another due, Labor to 'admit you, but Oh, to no end, Reason your viceroy in me, me should defend, But is captiv'd, and proves weake or untrue, Yet dearely'I love you, and would be lov'd faine, But am betroth'd unto your enemy, Divorce me, 'untie, or breake that knot againe Take me to you, imprison me, for I Except you 'enthrall me, never shall be free, Nor ever chaste, except you ravish me. --John Donne The analogous language of romantic passion ("I am my Beloved's and my Beloved is mine" [Song Sol. 2.16, New International Version]) and intellectual paradox ("Whoever will lose his life for my sake will find it" [Matt. 10.39, NIV]) has always seemed natural to those seeking to understand and speak of spiritual mysteries. Even so, John Donne's image of the Divine Rape in the "Holy Sonnet XIV," by which the victim becomes, or remains, chaste is at first startling; we are not accustomed to such spiritual intensity.[1] Previous explications have attempted to downplay this figure; for example, Thomas J. Steele, SJ [The Explicator 29 (1971): 74], maintains that the "sexual meaning" is "a secondary meaning" and "probably not meant to be explicitly affirmed." Moreover, George Knox [The Explicator 15 (1956): 2] writes that the poem does not "require our imagining literally the relation between man and God in heterosexual terms" and that "the traditions of Christian mysticism allow such symbol ism of ... ... as he tears down, possesses as he frees, is as honorable as passionate--that is, in him all paradoxes find their supra-rational resolution, resolution not only presented in the imagery of the closing couplet, but reflected in the sudden tranquillity of the completely regular iambic pentameter. Thus Donne links content to form throughout the "Holy Sonnet XIV." His aesthetic presentation of the relationships "implicit in the ancient theological conceit of the righteous soul's marriage to God"[3] is therefore doubly moving. NOTES 1. John Donne, "Holy Sonnet XIV," John Donne: The Complete English Poems, ed. A. J. Smith (New York: Penguin, 1984) 314-315. 2. William Karrigan, "The Fearful Accommodations of John Donne," John Donne and the Seventeenth-Century Metaphysical Poets, ed. Harold Bloom (New York: Chelsea House, 1986) 44. 3. Karrigan, 40.

A Mesophilic Origin of Life Essay -- Biology Essays Research Papers

A Mesophilic Origin of Life Nearly all scientists agree that life on Earth began billions of years ago. Most will also agree that RNA appeared first and found a way to replicate itself, an essential step in the early stages of life. Without this ability of RNA, only short pieces of DNA could be copied and no enzymes could be created to copy longer strands which would be necessary for the formation of enzymes[1]. Beyond that, there is very little agreement about the origin of life, including what the original ancestor of all life was like. This has led to a significant amount of debating with very few answers. Scientists are still debating how life originated: was it a series of successive steps or a spontaneous gathering of the necessary materials? The problem with the second theory is that the odds of this happening are about the same as a tornado assembling a 747 aircraft in a junkyard.[2] As of now, we still have to ponder whether the ancestor of all life, or LUCA, was a single being or a community of organisms sharing genes. Another question entails whether the last universal common ancestor (LUCA) dwelled in a hot-water environment or a cooler place, possibly near the surface of the ocean. The experts are split almost evenly on this question and both sides present convincing evidence for their side of the argument, but we will focus primarily on the side that believes that LUCA was not thermophilic, and, in fact, lived in a cooler surrounding. This cooler surrounding would have likely been near the surface of the ocean rather than in the vicinity of a thermal vent near the ocean’s floor. The other side argues that Earth was warmer 3.5 billion years ago, when life is believed to have been spawned. This, c... ...more evidence, especially in RNA sequences, until an answer can be established. 1] Smith, Szathmary 1999 [2] DeDuve, 1991 [3] Whitfield, 2004 [4] Levy, Miller, 1998 [5] Vogel, 1999 [6] Brochier, Phillippe, 2002 Works Cited Brochier, C., and H. Philippe. 2002. A non-hyperthermophilic ancestor for Bacteria. Nature 417:244. DeDuve, Christian. 1991. Blueprint for a Cell: The Nature and Origin of Life 100-105. Levy, M., and S.L. Miller. 1999. The prebiotic synthesis of modified purines and their potential role the RNA world. Journal of Molecular Evolution 48:631-637. Smith, John Maynard., and Szathmary, Eros. 1999. The Origins of Life: From Birth to the Origins of Language 1-14. Vogel, G. 1999. RNA study suggests cool cradle of life. Science 283: 155-156. Whitfield, J. 2004. Born in a watery commune. Nature 427:674-676.

Development of a Four Year Old Child Essay -- Papers Psychology Child

Development of a Four Year Old Child Works Cited Not Included Enthusiasm in children is like a ripple in the water ... it spreads. ~Anonymous~ The study of child development helps us understand the changes we see as children grow and develop. A child?s development is divided into five areas: physical, emotional, cognitive, social, and moral development (Mitchell and David 1992). Although each area will be discussed separately, it is important to remember that all these areas overlap. Together, they make up the whole person. Physical development is an increase in body size and shape. Motor development is included in physical development because it shows the development of the large and small muscles. Changes in the brain and nervous system will affect physical and motor development. Emotional development is how the child feels about himself/herself, other people, and the world that they live in. Emotional development also involves children?s learning to distinguish different feelings and express them in culturally acceptable ways (Henniger,...

Social and Mobile Marketing

Technological advancement triggered a change in the traditional marketing midway and strategies. The Internet is now considered as one of the most effective ways to communicate to customers, to advertise and launch products. People relied more and more on the Internet for research, com/social-networking-boon-or-bane/">social networking, online communication and shopping. Without the luxury of time, people started to prefer to stay home or in the office to process transactions through the Internet.The Internet service industry along with computer sales drastically increased because of the growing need for Internet surfing for personal and business use. Remarkably, direct and digital marketing through Internet became the preferred marketing midways used by companies since it offers direct communication with the customer base through email, online ads, search engine listing, online public relations, social bookmarking, affiliate marketing and viral electronic word-of-mouth marketing.Wit h all these options to choose from, a company can properly profile the needs and wants of the customers. Moreover, surveys are normally done to define the needs, feedback and preferences of the customers. With the wide range of scope that the Internet can reach, the price is a lot cost-effective than that of the traditional mediums of marketing through TV, print and radio. One benefit of mobile advertising is the accessibility of the target market and the impeccable knowledge about the customer in terms of demographics, usage and channel.Moreover, the delivery mechanism enables marketers to receive campaign statistics and measure campaign effectiveness. With the evolving changes in the behavior of people in this technological world, the mobile marketing strategy can surpass and grow in the next 3 to 6 years. If the behavior of people and the technological growth will be the metrics for advancement of mobile marketing, it can be confidently said an advancement will happen to this mar keting practices category. On the other hand, social marketing will also be affected with the phenomenal growth in technology.Social marketing is mainly focused on changing the intractable behaviors in complex environmental, economic, social, political circumstances for the common good of people. It's main purpose is to improve the quality of life which can be considered as ambitious. A thorough and comprehensive planning is needed for social marketing and it requires accurate profiling of the customers. In lieu with the objective of social marketing to change the behavior of the market, the world wide web is the best place to profile and to influence the market.The remarkable usage of Internet created opportunities for social marketing and advocacies. Three or six years from now, social marketing will be more comprehensive and accurate, with the availability of resources, it is more manageable to directly reach out to a customer base. Technologically speaking, it is very much possi ble for the global marketing to be widely used through enhancing and automating the processes. To change the behavior of a market is far too ambitious to achieve, however, the behavior of people towards advocacies and programs have evolved.Support for such have grown in the last few years. With this change in behavior, opportunities for profiling and changing the views of people is somehow more achievable and realistic. In conclusion, there are possibilities of the decline in the social marketing practices as well as the digital advertising. However, these two categories of marketing can also adopt to the ever changing market preferences but enhancements will be formulated to improve the approaches of

What is Bayesian Thinking?

It is common knowledge that human beings commit errors in judgment all the time. In areas of uncertainty, most of us go with our gut intuition, and in most cases this intuition turns out to be wrong. Much of this is derived from the fact that humans are poor statistical thinkers, and thus poor Bayesian thinkers. What is Bayesian thinking? Let us start with an illustrative example, called the Monty Hall problem — famously depicted in the Kevin Spacey movie â€Å"21.† There are three doors, and behind each door is either a goat or a car. There will always be two doors with goats and one door with a car. The player first chooses a door without opening, and the game show host whose interests are opposed to the player, proceeds to open a different door. Since the host knows what is behind each door, he always opens a door with a goat. Now that the player is left with the initially chosen door and another closed door, the host offers an opportunity to switch to the other unopened door. Should the player switch? The answer for an intuitive Bayesian, a purely statistical thinker, should be easy. Unfortunately, human beings are not intuitive Bayesians. In fact, most people answer that it doesn't matter if the player switches or not, since the probability of winning a car is 50% between the two doors anyways. They would be wrong. Now, before we examine the correct way to think about this problem, one might ask, so what? Why does it matter if humans are not intuitive Bayesians, or even more broadly, bad statistical thinkers? Simply, Bayesian reasoning corrects some of the issues with bad statistical thinking. Bad statistical thinking leads to bad judgments and decisions, which have a wide variety of consequences in everyday life as well as in arenas such as politics and science. Thus, everyone should become better Bayesian thinkers, because under uncertainty, accurate probabilistic judgments are useful and important.To give a accurate depiction of how Bayesian reasoning works, let us return to the Monty Hall problem, and examine why not only switching doors matters, but that it is beneficial to switch. When the host first opened the door with the goat, something happened: opening the door gave the player extra information, and thus changed the probability of outcomes. By utilizing this extra information, it is no longer a 50% chance for the player to win the car after switching doors, but a ~67% (2/3) chance. Let us suppose that the player picks the door which contains the car. The host opens either the first goat door or the second (it does not matter), and the player switches to the other goat door and loses. Now, suppose the player picks the first goat door instead, which means the host is forced to open the second goat door. Since the only other door contains the car, the player switches and wins. Lastly, suppose the player picks the second goat door. The host is forced to open the first goat door, which again, means the player will win the car after a switch. These are the only three possible scenarios, and so we see that the probability of winning is two out of three if the player switches. Conversely, what if the player doesn't switch? In the first scenario, the player wins the car, but in scenarios two and three, the player obviously loses. Thus, to not switch is to have only a 33% (1/3) chance to win the car.The Monty Hall problem is a rather simple illustration of how Bayesian reasoning works, so in order to gain a more complete understanding, we must explore its principles. In 1763, a paper by Reverend Thomas Bayes was published posthumously called â€Å"An Essay towards solving a Problem in the Doctrine of Chances,† and brought about a paradigmatic shift in statistics: by using ever-increasing information and experience, one can gradually approach the unknown or understand the unknown (of course, his main motive was to prove the existence of God). Fundamentally, Bayesian reasoning believes in the correction of probabilities over time, and that all probabilities are merely estimates of the likelihood of events to occur. Through the further efforts of mathematicians like Lagrange in perfecting the Bayesian framework, we now have a modern and complete theory of probability. First, there are what we call priors, which is the strength of our beliefs, or put it another way, the likelihood that we are to change our beliefs. Then, we have our posteriors, which is the empirical aspect, or the influx of new information. The Bayesian framework then takes these two components and mathematically analyzes how posteriors affect priors. If we know nothing about an event, then all we can do is estimate a probability. However, if there is new information, then the probability must be corrected based on this new information. Over time, as experiences grow through more information, these estimates of probabilities will eventually fit â€Å"reality.† In the Monty Hall case, the moment the the host opened the goat door, that influx of new information, or change in posteriors, immediately influences the player's priors. If the host doesn't open a door, the player merely has a 33% chance to win the car between the three doors, and switching makes no difference. However, since the host removes a door, and specifically the door that contains a goat, these two new posteriors directly influence the original prior from 33% to 66%. One might think that this method of thinking is mysteriously similar to the scientific method, which is certainly true. However, To put it another way, Bayesian thinking is how to use some known information or experience to judge or predict the unknown. For example, event A is â€Å"rainy tomorrow† and event B is â€Å"cloudy tonight†. If you see cloudy tonight, what is the probability of raining tomorrow? If you use the Bayes theorem directly, you only need to know the probability of raining every day, the probability of cloudy nightly, and if one day it rains, then the probability of the cloudy night of the previous night will be substituted into the formula and done. The question is, where do these probabilities come from, and how do we infer the possibility based on the information we have . In fact, most of the valuable problems are backward problems, for example: the stock market, through those few signs can be judged to be a more or less opportunity; the hospital, through which symptoms can determine what is the disease; science Research, through several experimental data, you can construct what theory to explain the model and so on. In general, mathematicians, physicists, etc. are all about backward problems, or they can not predict or judge the outcome with few signs or phenomena, and there is no value (by the way, do not know the reverse Problem-thinking people can not fight in the financial market or the stock market. At present, the most advanced research in the speculative market is almost a process of backward stochastic process and martingale theory. It is known that the incidence of a disease is 0.001, that is, 1 in 1,000 people is sick. There is a reagent that can test whether a patient is sick or not, and its accuracy is 0.99, which means that 99% of the patients may be positive when the patient really gets sick. Its false positive rate is 5%, which means that 5% of the patients may get positive if they do not get sick. There is a positive test result of a patient, what is the probability that he does get sick?We got a staggering result of about 0.019. In other words, even if the test is positive, the probability of getting sick is only increased from 0.1% to 2%. This is the so-called â€Å"false positive†, that is, the positive result is not enough to show that the patient is sick.Why is this? Why is the accuracy of this test up to 99%, but the credibility is less than 2%? The answer is related to its false positive rate. Here we see the power of the Bayesian theorem, that it allows us to deduce the unknown probability from the known probability and the information at hand.The human brain and quantification vs heuristic thinking. The advantage of Bayesian analysis is that it does not require any objective estimation, just guess a priori casually. This is the key, because most of the events that occur in the real world have no objective probability. This is actually very similar to the scientific method: we did not know anything from the beginning, but we are willing to experiment and gradually find out the laws of nature. Bayesian reasoning operates in the same way, through continually the posterior probability in accordance with existing experimental data. Biggest problem with Bayesian reasoning is that human brains cannot quantify information easily. The most commonly raised example is Malcolm Gladwell's â€Å"Outliers†, where many people who are trained enough in certain low-chaotic environments make correct decisions and judgments without using the Bayesian framework at all. Firefighters, for example, do not undergo a Bayesian calculus before deciding whether or not it's safe to pull a child out of a burning building. They just do it because they've done it many times before, and have a rough heuristic estimate on the safety of such an action. Similarly, chess players do not use Bayesian analysis to think many turns ahead; what research has found is that through thousands of hours of practice and becoming familiar and experienced with similar setpieces in the past, gives them an ability to predict moves assuming that the opposing player is also rational. Conversely, high chaotic environments, such as the political sphere, is where Bayesian reasoning thrives due to the high amount of uncertainty.The other criticism are from the frequentists. In general, the probability of teaching in school can be called frequencyism. An event, if performed repeatedly multiple times independently, dividing the number of occurrences by the number of executions yields a frequency. For example, throwing coins, throwing 10000 times, 4976 times positive, the frequency is 0.4976. Then if the implementation of many many, the frequency will tend to a fixed value, is the probability of this time. In fact, to prove it involves the central limit theorem, but it does not start.

No One Can Smoke Cigarettes in Any of Their Offices

Some Businesses now say that no one can smoke cigarettes in any of their offices. Some Governments have banned smoking in all Public places. Do you Agree or Disagree? Give reasons. Cigarettes are cylindrical rolls of finely cut Tobacco cured for smoking, considerably smaller than most cigars and usually wrapped in thin white paper, according to Dictionary. com.In our present society, Most of the places in our Environment are smoke-free areas by laws implemented in our Government, as well as in some Business Facilities, people caught smoking in public areas will receive probably a consequence or pay an amount to maintain cleanliness in that particular area. With our growing population nowadays, people are tending to buy Cigarettes and use them in public places like anywhere they want, however laws are still weak to counter these problems.But we, citizens of the Philippines and the World, should participate and obey all of the Laws and Protest to stop the use of cigarettes in all of th e areas except in their own private areas for they can only bother their selves and not the people around them and for we may protect our health for our future generations. The Main Disadvantage of smoking in Public areas and Business Offices is that the people around you or 2nd Hand Smokers, which is more severe than the one who is smoking, will have a lot of Health Problems, most probably Lung Cancers and also can Promote Heart Difficulties, like Heart Attack and Heart Failure.We don’t want our love ones or friends to have these illnesses right? So we must stop smoking in public areas or much more let us stop smoking right now. Other thing is that our Ozone Layer is Thinning that is why we need to stop smoking because it promotes Air Pollution which is considered as the top one destroyer of our Ozone Layer that covers us from the Harsh UV Sun Rays. It also has Nicotine wherein many people get addicted on it, it is also considered as a drug.Other People, who are using cigare tte, might say that it’s so hard to eliminate the use cigarettes in most of the public spaces in our environment, but we have an answer for that, we now have the Electric Cigarette wherein there’s no Nicotine on it, which is not addicted and it helps to lessen the use of Cigarettes for the user of it. And the smoke on it is not as powerful as an ordinary Cigarette. Some user of Cigarettes may say that it only contributes a little mount of Air Pollution as like the Car that produces so much Smoke.Well, for your Information smokes of the cigarettes produces 10 times more air pollution than diesel and gasoline, according to www. medicalnewstoday. com . That is why we need to ban smoking in public places; moreover, we should ban it everywhere even in private places. You know that Thousands of people are dying each day because of this Cigarette Smoking Problem, So we must learn and know how to avoid Smoking Cigarettes and mostly Weeds, as much as possible we must not try an d know how to smoke Cigarettes. We must also keep in mind that Smoking can kill, and we have our own family to care with.

Investigatory Project Mosquito Repellent

I. IntroductionA. Background of the StudyMosquitoes are common pests in the tropics they have been known to cause many disease to most people. The real danger of mosquito lie their ability to transmit diseases like yellow fever, malaria, and dengue people have used various instruments control the mosquito problem in homes. The most commonly used chemical insecticides sprays. Most of these can destroy mosquitoes but they can also do serious damage to humans as well. So the researchers decide to make a new change into our lives researchers prefer a natural insecticide in is not only affordable but it is also a health caring not like in chemical it is toxic and it is not environmental friendly in this case our planet earth undergoes a global warming so instead using a chemicals we used a natural ones.B. Significance of the ProjectIt can prevent and use to kill mosquitoes in our house or anywhere it also prevent the insect borne disease like malaria, yellow fever, dengue and many more it is not hazard into our health because its ingredients is finely arranged to make this project in a good phase it has good basis to use for likewise chemical repellent is not good for our health because of the chemicals, chemical is toxic to our health. And it is environment friendly not like the chemical ones not only our health is affected when we use a chemical insect repellent but also our dear mother Earth its chemical release cfc gases (ChloroFluoroCarbon) that traps the heat in our planet and causes global warming.C. Statement of the ProblemIs a natural mosquito repellent as effective and safer to use, commercial mosquito repellents found in markets? Can it be used in long ranges?D. HypothesisThe natural mosquito repellent is more safe and effective than the commercial repellent found in markets because it doesn’t contain chemicals.E. Objectives1. To have an alternative for a chemical insecticides.2. To kill mosquitoes and to prevent diseases coming from mosquitoes tha t results in death.3. To protect your family in the real danger of mosquito like malaria and dengue.F. Scope and LimitationsThis product is not to be used in wide area because it cannot kill all mosquitoes for only one time spraying and of course it is not like the chemical ones in a trial it can kills some of those and the delimitations is it not harmful in our environment because it is an environmental friendly and it cannot affect our health because it is made up of natural ingredients made up of nature product so that it is not harmful.G. Definition of TermsMalaria- an intermittent and remittent fever caused by a protozoan parasite which invades the red blood cells and is transmitted by mosquitoes in many tropical and subtropical regions. Mosquito- a slender long-legged fly with aquatic larvae. The bite of the bloodsucking female can transmit a number of serious diseases including malaria and elephantiasis. Dengue- a debilitating viral disease of the tropics, transmitted by mosq uitoes, and causing sudden fever and acute pains in the joints. Insecticides- a substance used for killing insects.Chemicals- a distinct compound or substance, especially one which has been artificially prepared or purified. Toxic- substance means any chemical or mixture that may be harmful to the environment and to human health if inhaled, swallowed, or absorbed through the skin. Organic- Any member of a  large class of chemical compounds whose molecules compound carbon.II. Review of Related LiteratureA. Related LiteratureAccording to blogspot.com , an insect repellent is a substance applied to skin or clothing, other substance it may be in solid form or in liquid form which discourages insects from landing or climbing on that surface. Insect repellent help prevent and control the outbreak of insect borne diseases such as malaria, dengue fever, yellow fever and other diseases. Pest animals commonly serving as vectors for disease include the insects flea fly and mosquito. Mosquito es have complex methods of detecting hosts and different types of mosquitoes react to different stimuli.Most mosquitoes are active at dawn and dusk but there are also mosquitoes that seek hosts during the day. You can avoid being bitten by making sure you aren’t attracting mosquitoes, using attractants to lure mosquitoes else where, using a repellent, and avoiding actions that diminish the effectiveness of the repellent. It has been claimed that it can be used as a home remedy to help speed recovery from throat or other minor ailments because of it antibiotic properties. Treatment, health benefits & side effects with Science Investigatory Project Review Related Literature About Mosquito Repellent products.Many of the sources come from our Encyclopedia of Natural Health and include relevant health topics. Uses vary, but may include Fighting Bacterial and Viral Infections, and Boost Mental Focus Utilizing Phospholipids and are non-FDA reviewed or approved, natural alternatives, to use for Chemotherapy, and Weakened Immune System. Science Investigatory Project Review Related Literature About Mosquito Repellent products are reviewed below.

Public Institution for Social Security Essay Example | Topics and Well Written Essays - 1250 words

Public Institution for Social Security - Essay Example Kuwait started a pension scheme in1955, which was within the background of civil employment and retirement bylaws in the public sector. The initial independent decree for pensions was issued in a Decree No. (3) In 1960, and it was effected from 1 April 1960. This law covered all government employees, the civil servants as well as the military. The law was immediately followed by the enactment of an independent law for pensions and securities for the military, which is in agreement with law no. (27) Of 1961. However, the law was enforced on 9/9/1961.The first complete and integrated law for social security was established on 1 October 1976, which was in accordance with the Amiri Law Decree No. (61) Of 1976. (The Public Institution For Social Security 2-8). The current social security law in Kuwait provides security cover to all active citizens in the community notwithstanding their occupation. Additionally, the law offers security cover for employees employed by third parties in any sector. The law also covers the members of Municipal Council, National Assembly, mayors, as well as apprentices for work sponsors and the self-employed individuals inclusive of merchants, and free-lancers such as engineers, physicians, attorneys, salespersons, as well as Kuwaiti citizens working outside the country. In addition, the social security scheme provides security cover for individuals practicing in other professions that are legitimately licensed by proficient authorities. (The Public Institution For Social Security 9-14). Kuwait social security law is mainly financed by contributions paid by three parties who include the insured persons, the employers, and the State Public Treasury. The information systems department in the institution has a substantial part in accelerating the development of PIFSS. Essentially, the systems department covers all the technical requirements for all the departments in the  institution.   Year after year, the systems department achieves several requests, investigations, as well as projects (The Public Institution For Social Security 6-12).

Harvard Business Review Competitive Forces Paper Essay - 1

Harvard Business Review Competitive Forces Paper - Essay Example In the context of each organization IT can be both an advantage and a disadvantage in regard to a firm’s competitiveness. The specific role of IT is presented below using examples, as appropriate, for making the relevant views clearer. 2. IT and Porter’s Five Forces on competition 2.1 How IT is intertwined with the effects of Porter's "Five Forces" on competition in a company's industry The Five Forces theory of Porter promotes the idea that in order to survive in its industry a company should identify a strategy for facing effectively five forces: a) the threats related to new entrants, b) threats from substitute products, c) the pressures from suppliers, d) the pressures from customers and e) the increasing competition within the industry (Roy 2011, p.26). In practice, it has been proved that in each organization IT could be intertwined with the effects of these Forces. IT could play this role in two different ways: it could either set in risk a company’s compe titive advantages or it could promote these advantages securing the competitiveness of a company. In fact, it seems that in each company IT can influence the performance of the company in regard to the management of all Forces, as including in the Porter’s Five Forces model. Reference should be made primarily to the potentials of IT to provide to firm critical information in regard to the local or the global market (Roy 2011, p.7). By having access to such information managers can identify strategies that can help the firm to face effectively all industry’s forces, as these forces are included in Porter’s Five Forces. For example, information on substitute products available in the market can lead a firm to make appropriate improvements on its existing products so that its market competitiveness is secured (Roy 2011, p.7). 2.2 Description of five specific areas where IT represents a risk to a company's competitive advantage - how IT affects these advantages IT c an set a firm’s competitive advantages into risk. Reference can be made, as an example, to the following areas of an organization: a) Internal communication networks; in most organizations, internal communication is based on IT systems (Naunheim 2011, p.1). The phenomenon is more intensive in organizations of medium/ large size where e-mail is used as the key tool of communication in the workplace (Naunheim 2011, p.1). Ineffective IT systems can cause severe communication problems among employees resulting to the delay or even the failure of organizational tasks (Naunheim 2011, p.1); b) Development of new products/ services; the competitiveness of all organizations is depended on their ability to create products/ services that will have an advantage compared those to the competitors’ (Dosi, Teece & Chytry 1998, p.216). However, in practice not all firms are able to develop such products/ services especially in the long term (Dosi, Teece & Chytry 1998, p.216). This weak ness has been made clear in the following case: IBM had been already a successful company when Apple appeared (Dosi, Teece & Chytry 1998, p.216). Still, it was Apple that managed to conquer the global market by emphasizing on personal computer’s capabilities, even more than IBM, the firm that first introduced the specific device (Dosi, Teece & Chytry 1998, p.216); c) Manufacturing process; today, the major part of each firm’s manufacturing processes is based on IT systems; however, the IT systems used in such activities are not always

Lab7 Essay Example | Topics and Well Written Essays - 750 words

Lab7 - Essay Example Just as original Image A, Image C looks similar to Image C1 after the logarithmic transformation. Above are images (1) original, (2) the transformed image of (1) and (3) is the reverse transformation of image (2). The original image (1) demonstrates the Fourier transmutation. The reverse image is available to reconstruct the original image which is a replica in the pixels and luminance. The reconstruction of the original image can be done through inverse Fourier transformation as depicted in image (3). The transformation of the original image (2) has high frequency in the center image hence it is viewed as a dot. (Sandra A, 2012) Image (i) is a circle image due to incoherent noise and its respective transformation image (ii). Image (i) indicates a random and even noise spread all over while image (ii) depicts a partial noise removal from the filtered image. Image (iii) is a circle with a coherent noise that is regular in the vertical direction. The image also has a sharp edge. It transformed image (iv) indicates inexistence of lines yet there appears wave-like circles around the dot to indicate existence of soft noise. The wave-like circles disappear when we move to the outside from the dot. This indicates lack on noise at the borders of the image. In comparison to the entire four images, (ii) appears sharper than (iv). Therefore, Fourier is able to separate the noise from image in a regular noise but remove just a few in a random noise. In the figures above, (1) is an ideal lowpass filter, (2) is the original circle through a filtered spectrum with incoherent noise and (3) is an inverse transformation of (2). The final image is made better than the original image through application of lowpass filter and production of low frequency through the filtered spectrum of original image. The final image shows more details and is brighter than image (1). Hence the lowpass filter is vital for noise removal from the image for

Should the US Taxpayer Bail Out the US Automobile Industry Term Paper

Should the US Taxpayer Bail Out the US Automobile Industry - Term Paper Example The answer to such a query should certainly be no, as such an approach goes against the sound economic principles and the spirit of a free market, which have been able to furnish the US economy with a competitive edge and a resilient sense of sustainability till date. Besides, there exist questionable approaches and elements within the framework of most of the top US automakers, which is supported by a bailout, stand to persist. The fact is that the American automakers seek money from the US taxpayers to retain their status quo, rather than for embarking upon an ambitious program to weed out the inefficiencies and lacunas existing within their setup (Gattuso and Loris 1). The politicians prefer to justify such emergency measures by citing the massive losses incurred by the US automakers. Off course, there exists ample truth in such claims. In October, the sales of GM fell by 45 percent (Gattuso and Loris 1). The Chrysler and Ford also reported respective plummeting of sales by 34.9 and 30.2 percent (Gattuso and Loris 1). The automakers ascribe this drastic drop in sales to the existing credit crunch. Still, one can not deny the reality that the US automakers did take many shoddy decisions before the credit crunch that unleashed the current crisis (Gattuso and Loris). Consequently, the US auto industry ought to change the way it works and operates, rather than attempting to stubbornly continue with its unsoun d policies by seeking a bailout. First and foremost, the US automakers must take care of the huge disadvantages in the costs that they suffer from when compared to the foreign brands. The average hourly compensation paid by the US automakers to their employees is way ahead of the remuneration extended by the foreign brands to their workers (Perry).  Ã‚  

Worldcultures Essay Example | Topics and Well Written Essays - 1500 words

Worldcultures - Essay Example In fact, some of their great architectural works still stand strong in major towns and cities across the globe. However, one is left wondering whether the modern architectural works would withstand the test of time and last long as the structures build in the ancient Rome. The great work of the Romans can still be seen and emulated because of the superior architectural ideas and engineering skills they used and the kind of reputation they built put of their great work that certainly made them conquer the world, influence and rule it for this long. Jenkins reveals that the Romans did their architectural works with a lot of dedication and professionalism with the aim of producing a useful architecture3. To ensure that this is accomplished, they ensured that thorough planning was done before starting any construction works. It is for this reason that buildings, bridges, marketplaces, cities and harbors contracted by the Romans are still admirable to much architecture to date and are adopting their styles in the construction according to Jenkins4. Brown notes that the Romans employed different styles in their building, which influenced many architectural pieces5. The arch is a perfect example, which is a structure made using a mixture of the bricks, stone, and concrete. The arch was meant to give strength to or support buildings. The arches were mainly blocks, which are wedge-shaped and were to be supported using wooden materials during construction. The arches created by the ancient Romans were very strong and could withstand a lot of weight. To ensure that this is so, they used a mixture of volcanic sand and lime to create a strong and durable concrete. The strong concretes made from these mixtures were then be used to build strong and beautiful structures like the aqueducts used for supplying water to the major cities as noted by Brown6. Immediately after this remarkable accomplishment, other

Sex and the Sickbed Essay Example | Topics and Well Written Essays - 1000 words

Sex and the Sickbed - Essay Example Death is one such feeling that is not easily dealt by individuals under differential circumstances. The story ‘Sex and the Sickbed’ also mentions the same ideology of a partner losing out to another’s sexual needs and thus dying prematurely. This is a very unfortunate act which has happened for all the wrong reasons, as far as the story is concerned. The story is therefore a depiction of how a person meets the most significant challenges of his life. This has been stated within the story itself where Jennifer had to undergo pain because Neil had died and thus she had lost her as a partner. What Jennifer missed about Neil the most was that they would not be able to enjoy their sex life in the future which was a source of happiness for both of them. However, this will not suffice in the coming times as death has prevailed for the couple and they have parted ways through natural means. The case with human life is no different. One of the most disadvantageous aspects of human life is that it has to come to an end unexpectedly. This has been proven with the advent of time as people die every now and then, and hence their lives finish with others having dear hopes from them. There is a dire need to find out how these challenges can be addressed with the changing times (Rosenthal, 2009, 61). This is because the challenges change and hence the requirements alter as well. However, death is one significant mark that leaves a lot to be desired of as far as the human disposition is concerned. One must fathom the true meaning of death before commenting on it, and more so within the story of â€Å"Sex and the Sickbed†. The story gives a very true picture of how Jennifer would have to deal with Neil’s untimely death and what the consequences would be in the long range scheme of things. Neil left an indelible mark on the mind of Jennifer who is unable to deal with it and thinks of the sex life that they shared. With this, one easily understand s how complicated it is to make-do with life’s varied complexes and challenges that come about every now and then. Prioritizing them as the most important amongst the several ones is an arduous task, and more so when the discussion is centered on the story â€Å"Sex and the Sickbed†. This is because for Jennifer, Neil’s death is something that comes out as a serious and grave problem which shall remain with her entirety until the time she is alive. Not only is she missing Neil, she would have to miss the sex life that they shared as well. These are distressing times for Jennifer and she must come to terms with the same, the sooner the better for her own self (Author Unknown, 2007). The challenges keep on becoming bigger as the responsibility increases upon one’s own self. However, there are different implications for the people under varied circumstances as has been proven true in the story â€Å"Sex and the Sickbed† itself. Thus what is required n ow is a perceptual change in understanding that things need to be comprehended well before they are seen as being difficult or complex in entirety. This will solve a number of issues and concerns which have been coming on to the horizon, and more so within the lives of the people in the times much like today. In the end, it would be sound to state that the story hits the nail on the head. This is because people feel that the most complex problems could be ascertained if only the gravity of the quagmire is found out. This takes place through an understanding about the features which hurt the most and which shall create uproar for all the wrong reasons. The story is also judgmental as far as comprehending how the problems could be tackled, if and only if there is a collective understanding to bring about resolutions for the sake of sanctity in this world. All

Introductory Economics (Macroeconomics) Essay Example | Topics and Well Written Essays - 1750 words

Introductory Economics (Macroeconomics) - Essay Example If interest rates are forecasted to be low in an economy, then it makes productive investors believe that in the long run, cost of borrowing funds would be less. Under such circumstances, the rate of investments made in an economy would increase and level of economic productivity would also rise. Finally, a rise in the domestic product of a nation simply indicates a fall in unemployment rates. The Bank of England initially claimed under the regime of Forward Guidance Policy that it would not increase the lending interest rate above .5% in the long run, until the unemployment level in the country falls to 7% or below (BBC, 2014). Accordingly, such claims made by the Bank had succeeded in lowering the level of volatility in the market as well as enhancing the level of investments made in the country (BBC, 2014). Nonetheless, governor of the bank had mentioned that it was required to revise the Forward Guidance Policy because such forecasts would generate excessive job opportunities in the nation, that would automatically increase the amount of money and hence, demand in the economy; ultimately carving the path of inflation in the long run (Howker and Malik, 2010). The Bank also claimed that in its revised Forward Guidance Policy, it would forecast several macroeconomic factors, apart from unemployment and interest rate. The bank asserted that it would increase the interest rate to 2% to stabilize the unusual growth of employments in the nation. Although Mark Carney claimed that the country would experience high growth from 2.8% to 3.4% in the recent years, he also added that the growth was â€Å"neither balanced nor sustainable† and way below the pre-financial crisis levels (BBC, 2014). With reference to such revised estimates for future, the risk adverse attitude of investors in the nation would fall to some extent. They would realize that they had overestimated stability of the economy

Proposal writing Essay Example | Topics and Well Written Essays - 250 words

Proposal writing - Essay Example It is very important not to omit the mission statement in the writing. It should demonstrate the company’s goals and expectations. Each proposal is based on a particular budget. The latter consists of the following elements: 1) management, 2) labor, 3) facilities and equipment, 4) materials, 5) travel and 6) communication. It is necessary to mention that there are several types of budget. They are: itemized budgets, nonitemized budgets, fixed budgets, flexible budgets, fixed costs, variable costs and semivariable costs. Despite all costs, there are many benefits of proposal. They are hard and soft benefits. Hard benefits stand for the guantifiable outcomes of the project that are easy to see, measure or read. Soft benefits mean abstract things you will get in the process of working with the company. It may be trust, satisfaction, confidence, efficiency, etc. The success of the proposal is begun with its introductory part. To prepare a perfect introduction it is necessary to do the following things: 1) identify the subject of the paper, 2) introduce the purpose of the writing, 3) suggest some main point to prove in the paper, 4) persuade the readers that this subject is very significant, 5) give some background information, 6) foresee the organization of the writing. Conclusion is as important as introduction; here the main point of the proposal should be

Education for All Essay Example for Free

Education for All Essay Education is the topmost priority of the government of Pakistan Awami Tehreek. The literacy rate will be raised through adult education movement and by imparting formal and informal education within a period of 10 years through a great educational revolution. The first priority of the manifesto of Pakistan Awami Tehreek is education for all (EFA). The literacy rate will be raised up to 90% in the next 10 years. The educational system from the initial stage to the level of university will be changed in the next 10 years by enforcing the modern and developed educational system. In keeping with the new educational policy the teachers will be trained in order to enhance their competence to meet the demands of new trends in education. The educational activities based upon thinking and understanding will be started systematically from early education and primary level. The basic knowledge of ideology of Pakistan and Islamic studies will be incorporated in the curriculum at every level. The educational institutions and curriculum will be purged of every kind of sectarian, regional, linguistic and sectional biases and hatred. For the effective implementation of educational reforms educational devolution scheme will be enforced in the department of education. Efforts made for the spread of education in the private sector will be encouraged at every level. Information technology will be promoted at economic, educational and industrial levels. The proposed reforms will also be implemented in the seminaries to integrate them in the national mainstream. Respect for human rights, rule of law and philanthropist behaviour will be made part of the curriculum of every level. Primary education confirmation card (PECC) for children will be issued throughout the country. The number of the students will not be allowed to exceed by 30. For this purpose the double shift system will be started in the schools so that the students are able to get maximum individual attention of the teachers. A special educational fund will be set up for the higher education of the helpless and needy students. Traders, industrialists, rich citizens and people with good economic standing will contribute to this fund on the basis of proportion of their income. Our government will impose educational emergency throughout country to achieve 90% literacy rate under 10-year educational plan. According to this plan, new educational institutions of every level will come into being and double shift system will be introduced in the existing schools. Thus the number of educational institutions will double through the introduction of this system. A ‘National Education Force’ comprising of the jobless educated youth will be established for the availability of educational staff, which will organize efforts for the achievement of 90% literacy rate. All Pakistani schools, colleges, universities and research centers will be linked to the national industrial enterprises so that the theoretical and practical knowledge is harmonized. Volunteer scholarship schemes would be launched at national level for the education of the c PAT on FB Education is the topmost priority of the government of Pakistan Awami Tehreek. The literacy rate will be raised through adult education movement and by imparting formal and informal education within a period of 10 years through a great educational revolution. The first priority of the manifesto of Pakistan Awami Tehreek is education for all (EFA). The literacy rate will be raised up to 90% in the next 10 years. The educational system from the initial stage to the level of university will be changed in the next 10 years by enforcing the modern and developed educational system. In keeping with the new educational policy the teachers will be trained in order to enhance their competence to meet the demands of new trends in education. The educational activities based upon thinking and understanding will be started systematically from early education and primary level. The basic knowledge of ideology of Pakistan and Islamic studies will be incorporated in the curriculum at every level. The educational institutions and curriculum will be purged of every kind of sectarian, regional, linguistic and sectional biases and hatred. For the effective implementation of educational reforms educational devolution scheme will be enforced in the department of education. Efforts made for the spread of education in the private sector will be encouraged at every level. Information technology will be promoted at economic, educational and industrial levels. The proposed reforms will also be implemented in the seminaries to integrate them in the national mainstream. Respect for human rights, rule of law and philanthropist behaviour will be made part of the curriculum of every level. Primary education confirmation card (PECC) for children will be issued throughout the country. The number of the students will not be allowed to exceed by 30. For this purpose the double shift system will be started in the schools so that the students are able to get maximum individual attention of the teachers. A special educational fund will be set up for the higher education of the helpless and needy students. Traders, industrialists, rich citizens and people with good economic standing will contribute to this fund on the basis of proportion of their income. Our government will impose educational emergency throughout country to achieve 90% literacy rate under 10-year educational plan. According to this plan, new educational institutions of every level will come into being and double shift system will be introduced in the existing schools. Thus the number of educational institutions will double through the introduction of this system. A ‘National Education Force’ comprising of the jobless educated youth will be established for the availability of educational staff, which will organize efforts for the achievement of 90% literacy rate. All Pakistani schools, colleges, universities and research centers will be linked to the national industrial enterprises so that the theoretical and practical knowledge is harmonized. Volunteer scholarship schemes would be launched at national level for the education.